RECORDS MANAGEMENT SERVICES
Logo & Visual Identity, plus print materials
THE PROJECT
In their 25th year of business, Records Management Services was setting out to develop a completely new, fresh brand. Due to the nature of their work, it was important to be sure the logo and branding portrayed a sense of security, confidence and dependability. But that doesn’t mean boring - RMS loves what they do and they wanted that - and their upbeat personalities - to shine through, too.
The final RMS brand design is a great balance of stability and energy. The boxy font and the color palette together give it a slightly “techy” feel, yet there’s a softness that gives off a personable, friendly vibe. There’s also great movement due to the slant of the italic letters and the chevrons pointing you forward. This reflects RMS's quick-paced and efficient work, in addition to giving a nod to their focus on "moving forward" and keeping up-to-date on current trends and needs in their field of work. It was fun to see this movement transfer over to the print business materials, with the use of the chevrons as dynamic watermarks. I can't wait to see what the logo and brand styling looks like on their new car wraps!