Your beautiful new visual brand is finished.
By this time, you have received all your final branding files and style guides, which is really exciting. But I know it can also be overwhelming with the number of file types, color codes and fonts to understand. That's why I've created this page -- especially for my branding clients -- where you can find tips and detailed info about everything you have received. I hope this will help bring clarity and answer your pending questions!
BRANDING FILES & TYPES
How files are organized
Your branding files are organized by design (i.e. logos, submarks/watermarks, patterns, design elements, etc.). Within each folder is the final design in multiple file formats. Below is a description of the file types what they should be used for.
vector files | eps, PDF
Original, editable files that can be scaled infinity. Therefore, these files should be used for large scale print projects (such as signage or banners).
FILES FOR PRINT | JPG
High resolution and can be used for print. JPG files have a white background. They cannot be scaled infinitely - their sizes are fixed and scaling them to be bigger may cause the files to be pixelated/blurry.
FILES FOR WEB | PNG
Low resolution files, only to be used for web and screen use. Most of the PNG files have a transparent background.
LOOKING FOR SOMETHING ELSE?
If you come across a different file type or size that you need, please let me know and I will be happy to send it your way!
Legally, I cannot share font files, since my license only gives me the permission to use them. If you'd like to use your suggested branding fonts in-house to help keep things consistent (I highly recommend it!), you can purchase the fonts and download the files to your computer. Check the Typography page of your Style Guide for links to download them!
Within your style guide are color codes for each of the colors in your branding palette.
PANTONE | used for Print
Also called Pantone Matching System, PMS or Spot Colors.
Used for offset printing and when you need an exact color match. Although it is a standardized color matching system, colors will still vary slightly from printer to printer, and depending on the paper stock or material you are printing on. Therefore, I always recommend requesting a printed proof from your printer when using Pantone colors, so you can ensure color accuracy.
You generally pay per color when you print using Spot colors, since each color is laid down separately. This means the costs can add up. However, the quality is almost always top notch and you can guarantee your branding colors will be exact.
CMYK | used for Print
4-color system used for full color digital printing. Your home or office printer most likely prints in CMYK. Professional print houses and online printers offer printing in CMYK as well.
Compared to offset printing when Pantone colors are used, printing in CMYK is generally less expensive. However, you can still get really great quality print materials!
RGB & HEX CODE | Used for Web
RGB and HEX are different ways of expressing the same thing - the red, green and blue color values. All you need to know is these color codes should be used for screen and web use :)
HAVE ANY QUESTIONS?
I'm always happy to help! Get in touch and we'll talk through things.
I can't wait to see your new brand in action and helping your business grow!
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