Frequently Asked Questions


I’ve never worked with a graphic designer before. How does this work?

Firstly, don't worry one bit! Before we start our project, I'll walk you through the entire process to ensure you feel comfortable and confident moving forward. Many of your more detailed questions may be answered on this very page and also on my Let's Work Together page, which offers more info on my services, creative process and what to expect when working with me.

Not sure if you're ready to invest in a professional designer? Read my blog post written about this very thing!

How do I know if we’re a good fit?

I’m so glad you asked! Finding someone you jive well with is key to a successful collaboration and lovely final product.

I enjoy working with many different small business owners and my creative process is a good fit for various industries. I also understand that my soft, clean aesthetic (with a slight feminine flair!) isn't a perfect fit for everyone. That's why I ask anyone who's interested in working with me to browse through my portfolio to ensure your vision and my style is a good match. 

I also highly recommend you check out my Let's Work Together page, to be sure my philosophy and creative process resonates with you. If you're not interested in doing any client homework, working within a set timeline and collaborating with a designer, then we may not be a good fit.

For more tips on finding a graphic designer who is a right fit for you, Check out my blog post on this very topic! -- I hope it's helpful!

How does payment work?

For most design services, I require a 50% non-refundable downpayment to officially book your project in my calendar. The remaining 50% will be due upon completion of the project, before final delivery of files. Visual Branding Packages have specific payment terms -- view my Branding Packages + Pricing Guide to learn more.

Will you help with the printing process?

Yes! If we’re working together on print collateral, I'm happy to assist with the printing process to help ensure the final product is exactly how you imagined it. I have a handful of fantastic printers I can recommend to you, ranging in price and services (a couple of my faves are listed here). If you have a go-to printer you’d like to use for your project, I’d love to work with them as well.

How many revisions do I get?

Branding packages have set revisions included. For custom projects outside of branding packages, we'll agree upon a number of revisions for your project and I'll incorporate that into your design cost estimate. To help us stay focused and be efficient, I generally suggest 2-3 revisions total. Additional revisions beyond what is agreed upon will be billed at my hourly rate, as noted in our signed agreement.

What can I expect for a turnaround time?

After discussing your needs, wants and ideas, I’ll have a better idea of the scope of your project and the time involved. From there, we’ll put together a reasonable timeline that works well for both of us and aligns to your marketing deadlines as best as possible. View my Branding Packages + Pricing Guide to see estimated timelines for branding projects, starting from our Project Kick-off Date (not the date you book). 

When can we get started?

Contact me to find out! I will always try to help you meet your personal and/or marketing deadlines. However, when we can start the design process all depends on the nature of your project and how far out my project schedule is currently booked. I'm typically booked out 1-2 months in advance.... so the sooner you can get in touch, the better!



Why not just a logo?

Although your logo is an undeniably important staple to your visual identity, your visual brand needs and deserves more. A brand is the emotional connection you make with your audience, whether that's via your website, an email, a conversation... it has depth, just like your personality has depth. Your visual identity should reflect that -- it should be versatile and give you a consistent library of design elements that will keep things interesting and fresh for both you and your audience.

That's why my design packages include not only a striking and memorable logo, but also logo variations, submarks, watermarks, patterns and textures, and more. Learn more about what I believe makes a great brand.


I see you design websites in Squarespace. Do you design on any other platforms?

At this time, I only offer Squarespace website designs. I find that this platform works well for most of my clients, fits their needs, and allows me to keep design costs down for the small businesses I love to work with. Read more about Squarespace and why it's my platform of choice.

That being said, I understand Squarespace isn't the right fit for everyone. If that’s the case for you, I’m happy to connect you with a designer/developer I have a relationship with who works on other platforms (Wordpress, etc.) and can create a fully custom site for you with special functionality and unlimited possibilities. I’ve had other clients work with me on their visual brand first and then I assisted with sending all your logo and visual branding files to the website designer/developer, for a smooth transition to the next phase in your branding journey!

If that sounds fantastic to you, I'd love to talk more and connect you to some amazing people.

Should I invest in professional photography for my project?

Short answer: Yes! Using professional photography can make a huge difference in your marketing and help bring you to the next level. I'm happy to put you in touch with a wonderful photographers who are within my network (I have a handful of referrals for you if you’re in the Twin Cities and some across the country too!). Hint: Always look at a photographer's portfolio before hiring them, to be sure their style will jive with yours!

I can also share some great stock imagery resources if you'd like to purchase images for your marketing use.


Not finding what you’re looking for?