GRASSROOTS
COOPERATIVE & CAFE
Logo, Branding & Print Materials
THE PROJECT
GrassRoots has been a client of mine since 2013, so working with them on their new logo and branding was extra special and so much fun. They had a clear vision... a relaxed, at-home, country farm feel to represent their organization's dedication to creating a community passionate about sustainability, education and healthy living. After creating their mood board, I knew we were headed in a great direction.
The final branding has a great balance of sophistication and the country farm look GrassRoots was going for. The typography in the logo makes a strong statement, yet the "sketchy" fill in the letters and the leaf design elements add a friendly flavor. The color palette is both earthy and full-of-energy, which fits the nature of their business and their welcoming atmosphere. And the patterns and textures add depth to the brand - I love how we incorporated them into their business materials, highlighting GrassRoots' tagline: Good for You. Good for the Community. Good for the Earth.