THE ABUNDANCE GROUP
Logo + Visual Identity
Social Media Imagery
The Abundance Group (TAG) is a new membership-based platform that helps entrepreneurs navigate all the components to running their small business, all while saving them money. Instant member discounts on tools and resources, expert advice and training, access to a TAG-certified service providers and vendor resource list… the list of TAG's offerings goes on. I'm honored to have designed their visual brand!
Father and daughter team Ashley and Dale are the hearts behind this company and came to me looking for a sophisticated, minimal and timeless design. Together, we developed a beautiful brand that was just that! The brand has a balance of architectural and structured elements (reflecting the collective knowledge and experience that will help members save time and money -- the "down to business" stuff) -and- soft, natural touches (reflecting TAG's dedication to helping small business owners build the business of their dreams -- the more emotional side of what they do).
These ideas are conveyed with the strong serif font which evokes experience and trustworthiness, the use of circles that feel more organic and soft, and the beautiful color palette with a unique blend of strong, professional, and approachable. One of my favorite parts of this brand are the geometric — they give the brand dimension and add a lovely creative touch.