Your relationship with design is a little complicated.

(Okay, a LOT complicated…)

No matter how many times you tinker with your design, something always feels slightly… off. Staring at it from different angles doesn’t help (you already tried that!), but you can’t pinpoint where your design went wrong.

Do you go back to the drawing board and tweak the design for a few more hours, or raise a white flag and send out an SOS call?

There’s a better option.

I want to rescue you from this design fog by teaching you how to design efficiently and cohesively without needing to hire a professional designer or sacrificing hours tinkering in Canva.

Because when you understand the basics of design, creating your own marketing graphics *can* feel easier.

LEARNING HOW TO CREATE MORE Professional MARKETING VISUALS WILL HELP YOU…

CONNECT WITH YOUR AUDIENCE

and make a positive (and lasting!) impact on them with your visuals

GAIN MORE CONFIDENCE IN YOUR MARKETING

knowing that your visuals look cohesive and consistent

… AND it’ll save you time and energy.

Let’s stop tirelessly tinkering with your designs and start making more confident + efficient design decisions, so you can get back to focusing on your true passions.

Kind Words

What Design Spirit students are saying…

Design Spirit is for…

SMALL BUSINESS OWNERS + marketing professionals who want to feel more confident in their design skills

so they can bring their ideas to life with less frustration and start creating truly impactful marketing pieces.

You don’t need to get a design degree or buy expensive software to learn how to design like a professional. You can exercise your Design Spirit right where you are.

There are no prerequisites to this course, other than a willingness to learn and a passion for elevating your visual marketing. Think of this as a self-paced program that acts as a trusted shortcut for busy entrepreneurs (like you!) who want to create beautiful, result-driven designs that attract their audience.

YOU CAN Use your NEWFOUND design skills to: 

✦ Put together stunning service guides and project proposals that win over potential clients

✦ Create share-worthy social media graphics that have a real impact and help you go viral online

✦ Develop beautiful course workbooks and guides that help your students easily understand and enjoy your content and teachings

✦ Assemble client presentations and workshop slides that wow people and help you build your know/like/trust factor

✦ Build out strategic and streamlined graphic templates for your business that will help you be more efficient AND on-brand every time

✦ Launch new, engaging lead magnets and freebies that have your audience anxiously waiting to learn more from you

✦ Lay out print marketing designs that are well-organized, easy on the eyes, and unthrowaway-able. Business cards, postcards, flyers, the sky’s the limit!

“How do I know if Design Spirit is the right course for me?”

Design Spirit May be a great fit for you if:

✦ you feel like your designs don’t accurately communicate what your services or products are worth

✦ you struggle to understand the “why” when selecting fonts, colors, photography, and other design elements

✦ you don’t understand how to create a consistent, cohesive look across marketing materials and platforms (but want to!)

✦ you can’t stop tinkering with your marketing layouts and want to make design decisions more confidently and with more ease

✦ you’re a beginner and/or self-taught designer looking to brush up on the design basics and refine your skills, so you can feel more confident in your client work

Design Spirit WON’T BE A GOOD FIT FOR YOU IF:

✦ you already feel confident in your design skills and how you’re visually marketing your business

✦ you are only looking for specific software tutorials (the course lessons can be applied to any program!)

✦ you don’t want to touch any aspect of your design (it’s best to outsource it then!)

✦ you have no interest in learning the “why” behind strong, effective design

✦ you went to design school or you’re professionally trained and deeply understand the design principles and fundamentals

What you’ll learn

INSIDE DESIGN SPIRIT

MODULE 1

Designing with Intention + Clarity

We’ll begin by helping you gain clarity on what you need to have nailed down before you start designing any marketing piece, which will include:

✦ Setting Actionable Goals for Your Design

✦ Knowing Your Target Audience

✦ Defining an Enticing Call-to-Action

✦ Knowing Your Design Parameters

✦ …and more!

MODULE 2

The Principles of Design + Composition

Understanding the “why” behind design comes before the “how”. In this module, you’ll learn about the 8 core principles of design and composition and how to use them to create more strategic, professional, and beautiful designs and layouts.

We’ll cover:

Hierarchy + Emphasis / Proximity + Grouping / Alignment / Contrast / Negative Space / Repetition + Similarity / Balance / Unity + Variety

MODULE 3

Creating Consistent + Cohesive Visuals

Next, I will guide you through the process of creating a consistent visual aesthetic across all of your marketing materials and platforms. You’ll learn:

✦ Curating Visual Inspiration + Creating a Cohesive Overall Vibe

✦ The Basics of Color Theory + Using Color Effectively

✦ Typography + Creating a Font System

✦ Assembling a Style Guide

MODULE 4

The Design Process

Let’s put everything together! Your design will only be as successful as your process, so I will be helping you:

✦ Get Started with a Rare Peek Inside My Signature Process

✦ Feel Confident in Developing Your Own Design Process (including a cheat sheet!)

✦ Understand How to Break the Design Rules

(Psst… remember, you can use any software program as you start using your refined design skills in practice!)

MODULE 5

Getting Organized + Being Efficient

Whether you’re a solopreneur or work with a growing team, staying organized will help you be efficient when DIY-ing your designs. In this module, I will teach you:

✦ Design File Organization (plus permission to steal my streamlined system!)

✦ The Color Codes You Need To Know + The Importance of Optimizing for Web vs. Print Files

✦ How to Get Started Creating Reusable Web, Print, and Social Graphic Templates (plus a few to get you started!)

OVER 20 video LESSONS

Design Spirit includes many in-depth video lessons that you can watch at your own pace and on your own schedule. Students get lifetime course access, so you can rewatch the videos as many times as needed and whenever you need to refresh your design skills!

ACTIONABLE WORKSHEETS

As a student, you’ll get worksheets and cheatsheets to help you put your new knowledge into action. With these quick-access guides in your back pocket, you’ll feel extra confident as you create everyday marketing pieces and develop your unique design process.

DESIGN TEMPLATES

Inside the course, you will receive templates for a Style Guide, social media graphics, and other basic small business marketing collateral that you can customize to your brand (using your refined design skills!) and start implementing right away.

✦ know how to create an eye-catching and cohesive aesthetic that captivates and builds trust with your audience, and helps you gain brand recognition across your marketing platforms

✦ understand how to design with strategy, to ensure your marketing materials are both beautiful AND connect with your audience (leading to more engagement, bookings and sales)

✦ have the knowledge to create reusable templates that will help you create marketing collateral and graphics more efficiently

And you’ll walk away with renewed confidence in your offerings and how you’re communicating through your visuals.

Frequently Asked Questions