Building a memorable brand in any industry takes more than a well-designed logo.
Branding is about knowing what connects with your target audience, authentically speaking to who they are, and genuinely gaining their trust and loyalty.
Visual branding is what brings your brand to life.
Whether you’re looking for your brand to feel as streamlined and polished as your client experience or as unique and innovative as your product, your visual branding needs to convey the right emotion through an intentional and unified blend of colors, fonts, textures, white space, and refined design elements.
My visual branding process is designed to help you clarify your brand vision and strengthen your brand’s foundation before we create your visual brand identity for a more holistic, heart-centered approach to branding.
If you’re in search for a trusted design partner who:
✦ has a clean, minimal design aesthetic
✦ prioritizes personalized one-on-one client experiences above all else
✦ honors your opinions and feedback in the design process
✦ can give guidance well beyond design in the branding process
...we may be the perfect fit!
Hello!
I’m Allison Burns, the VISUAL branding and graphic designer behind AllieMarie Design.
I collaborate with passionate small business owners to create thoughtfully designed visual identities that speak to their values and shine a light on their mission.
Equipped with a BFA in graphic design, a depth of experience working with 100+ businesses in various industries, and a library of glowing client testimonials, I’m as excited to collaborate on your brand’s visuals as you are!
Before we collaborate...
Here are a few things you can expect from my design process:
✦ A fun collaboration, since you know your business best and design is my expertise. Let’s work together and create something amazing!
✦ Inspiring + fun "client homework" that will challenge you to dig deep into your brand foundation.
✦ Intentional project timelines because our time as business owners is precious and accountability is key.
✦ Good communication so we’re both on the same page throughout the process to create the best final result possible.
Kind Words
“I've come away with a renewed vision, confidence, excitement, and a clear direction!”
THANK YOU! Working with you was the best thing I've done for my business and my own personal growth. Your work goes so far beyond graphic and website design. You're like a heart-centered psychic storyteller who brings unique visions to life and empowers your clients to take their businesses to the next level.
Not only do I have a gorgeous, strategically designed visual brand and website that showcases the heart and intent behind my business... I've also come away with a renewed vision, confidence, excitement, and a clear direction!
JILL WICHNER
Copywriter and Content Strategist
What I offer:
Signature Branding Package
My Signature Branding Package is perfect for small business owners and organizations who have a vision for a thoughtful, cohesive, inspired brand and are ready to collaborate on a custom visual identity that gets to the heart of their mission and helps them grow!
I approach our time together as a true collaboration — we work together as a team and I provide you with choices throughout our process, so you walk away feeling like your fingerprints are on the design.
Ready for full details?
At a glance
PERFECT FOR ⇓
Mission-led small business owners and organizations who are ready to invest in a complete new visual identity. If you're seeking a collaborative design partner and a brand that speaks to your values and to your audience in a meaningful way... we may be a good fit!
WHAT TO EXPECT ⇓
A fun, collaborative, one-on-one branding experience that gets to the heart of things. We start with a Brand Discovery phase (to ensure we're creating from a place of alignment and strategy), then move into the design process where I invite you in, give you a voice, and work with you to make your vision for a polished + cohesive brand come to life.
WHAT'S INCLUDED ⇓
A fully custom visual brand identity including a logo suite, submarks, patterns and textures, and other design elements perfectly suited for your needs, plus a complete Brand Guidelines document to help you maintain visual consistency going forward. You'll also receive three custom marketing collateral designs (chosen by you!), to help you create a cohesive brand experience at every client/cusomter touch point. See the complete list of deliverables in my Services Guide.
Need more? No problem! You'll have the opportunity to customize with any add-ons you may need.
MOST IMPORTANTLY... ⇓
You'll walk away with empowered feelings of clarity, confidence, and excitement about sharing your beautiful business and brand with the world. Your brand will feel more like you than ever before.
a little about
my DESIGN process
1. Discover + Inspire
First, we dig into your brand foundation! I want to learn about your business, mission and vision, big picture goals, target audience, place in your market, and overall brand personality. We’ll also gather visual inspiration and solidify our direction for your new visual brand. This important step helps us design with thoughtfulness, strategy and intention… and craft a brand that you and your audience will connect with.
2. Design + Develop
Then we start designing! We’ll begin with logo + brand concepts (two to choose from) including secondary marks, patterns, textures, and other design elements to add depth to your visual styling. We'll revise and refine everything to perfect every detail —collaboration is key! The final result will be a thoughtful and cohesive library of design elements that authentically speaks to who you are.
3. Implement + Grow
After finalizing your brand styling, we continue to bring things to fruition. We work together to design your selected marketing collateral pieces to perfectly suit your needs (I’ll even help coordinate submitting any print orders, if needed!). The goal is cohesiveness and consistency — your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented at every client / customer touch point.
After we wrap up your branding…
you can count on me as member of your team and call on me when design needs arise. I’ll be there for you as you implement your visual brand into all your communications and marketing!
Kind Words
”I am astounded by her thoughtful attentiveness to my vision.”
Allison is an absolute joy to work with! From the moment I found her, I knew she was the designer for me. She is personable and fun, relatable, and real. She also happens to be an incredibly talented creative who pours her whole heart into her projects. Her fully collaborative process created an end result that was exactly what I wanted but was never quite able to articulate. She is both detective and mastercrafts(wo)man; every detail was meticulously uncovered, carefully considered, honed, and perfected.
I am extremely proud of our new brand, and so thrilled to have found this extraordinary human being. She is truly my designer for life.
KRISTA BARTLETT,
President of KDL Enterprises
FAQs
Q1. I've never worked with a graphic designer before. Is that okay? ⇓
Don't worry one bit! Before we start our project, I will walk you through the entire process to ensure you feel comfortable and confident moving forward. Many of your more detailed questions may be answered within these FAQs and also above on this services page. If you have any additional questions, don't hesitate to get in touch.
And once we kick off our collaboration, I will be here for guidance every step of the way. Not sure if you're ready to invest in a professional designer? Read this blog post about this very topic!
Q2. How do I know if we're a good fit? ⇓
I’m so glad you asked! Finding someone you jive well with is key to a successful collaboration and lovely final product.
I enjoy working with many different small business owners and my creative process is a good fit for various industries. I also understand that my soft, clean aesthetic (with a slight feminine flair!) isn't a perfect fit for everyone. That's why I ask anyone who's interested in working with me to browse through my portfolio to ensure your vision and my style is a good match.
I also highly recommend you visit my Let's Work Together page, to be sure my philosophy and creative process resonates with you. If you're not interested in doing any client homework, working within a set timeline and collaborating with a designer, then we may not be a good fit.
For more tips on finding a graphic designer who is a right fit for you, Check out my blog post on this very topic -- I hope it's helpful!
Q3. Why not just a logo? ⇓
Although your logo is an undeniably important staple to your visual identity, your visual brand needs and deserves more. Your brand has depth, just like your personality has depth, so your visual identity should be versatile and give you a consistent library of design elements that will keep things interesting and fresh for both you and your audience. That's why my design packages include not only a striking and memorable logo, but also logo variations, submarks, watermarks, patterns and textures, and more. Learn more about why "just a logo" just isn't enough.
Q4. How does payment work? ⇓
For branding services, I require a 50% non-refundable downpayment to officially book your project in my calendar. The remaining 50% will be due upon completion of the project, before final delivery of files. Payment plans are available upon request.
Q5. Will you assist with the printing process? ⇓
Yes! If we’re working together on print marketing collateral, I'm happy to assist with the printing process and guide you through the details of placing your order. I have a handful of fantastic printers I can recommend to you, ranging in price and services (a couple of my faves are listed here). If you have a go-to printer you’d like to use for your project, I’d love to work with them as well.
Q6. How many revisions do I get? ⇓
My signature branding package includes two rounds of revisions for your chosen branding concept and one round for your collateral items. Additional revisions beyond what is agreed upon will be billed at my hourly rate, as noted in our signed agreement.
Q7. What can I expect for a turnaround time? ⇓
Branding project timelines are about 4 weeks and I’ll provide a detailed project calendar to keep us on track! We’ll discuss more before booking, so you know what to expect.
Q8. When can we get started? ⇓
Contact me to find out! To give every client the attention they deserve, I only work with one branding client each month and I have limited spots available. I typically book out 2-3 months in advance.
Q9. Are you available for on-going design work? ⇓
After we wrap up your brand, you can count on me as your design partner as you implement your new visual identity into your everyday communications, marketing, and client / customer touch points.
I offer Design Days, where you book me for the day and we’ll efficiently work through your design to-dos. We can also tackle larger design projects that require longer timelines. Any design need you have, I’m here to help so you can feel confident sharing your brand with the world and know you’re putting your best foot forward!
Design Days and on-going brand support are available exclusively to my branding clients.