Building a memorable brand in any industry takes more than a well-designed logo.
Branding is about knowing what connects with your target audience, authentically speaking to who they are, and genuinely gaining their trust and loyalty.
Visual branding is what brings your brand to life.
Whether you’re looking for your brand to feel as streamlined and polished as your client experience or as unique and innovative as your product, your visual branding needs to convey the right emotion through an intentional and unified blend of colors, fonts, textures, white space, and refined design elements.
My visual branding process is designed to help you clarify your brand vision and strengthen your brand’s foundation before we create your visual brand identity for a more holistic, heart-centered approach to branding.
If you’re in search for a trusted design partner who:
- has a clean, minimal design aesthetic
- prioritizes personalized one-on-one client experiences above all else
- honors your opinions and feedback in the design process
- can give guidance well beyond design in the branding process
...we may be the perfect fit!
Hi, I’m Allison Burns, the visual branding and graphic designer behind AllieMarie Design. I collaborate with small business owners with big hearts (like you!) to create beautifully designed visual identities and print collateral to help you elevate your marketing.
Equipped with a BFA in graphic design, a depth of experience working with 45+ small businesses in various industries, and a library of glowing client testimonials, I’m as excited to collaborate on your brand’s visuals as you are!
Before we collaborate...
Here are a few things you can expect from my design process:
- A fun collaboration since you know your business best and design is my expertise. Let’s work together and create something amazing!
- Inspiring "client homework" you’ll actually look forward to.
- Intentional project timelines because our time as business owners is precious and accountability is key.
- Good communication so we’re both on the same page throughout the process to create the best designs possible.
"I loved working with Allison! She is a unique combination of professional, organized, deeply creative, genuinely approachable and willingly adaptable. Allison not only knows design, she also knows people and relates to each client individually. She took time to really listen and understand me, my business and my vision, and she created a detailed strategy that fit my goals, timetable and my processing style. As a result, I have a wonderful visual brand that truly embodies my message and a beautiful, professional website that reflects the essence of my business."
Karen Johnson, THRIVE LIFE COACHING
Perfect for startups, nonprofits, and small business owners with clear brand vision who are ready for a new visual identity to reflect their vision.
Perfect for small business owners and established organizations looking for a fresh, new visual identity with select print collateral and web imagery.
Perfect for established small businesses and nonprofits who already have a strong visual brand but need a design hand to create custom marketing collateral designs.
A LITTLE ABOUT MY Design Process
1. Discover + Inspire
First, let’s chat! I want to learn about your business/organization, vision, big picture goals and what you have in mind for your project. We may also gather visual inspiration and I will ask you to complete a Branding Workbook (if we're collaborating on a new brand). All this helps bring focus to our project and gives me a better idea of what you're envisioning.
2. Design + Develop
Now that we have a clear direction and we've gathered our inspiration, I will start designing and send you concepts of what I’ve created. Then we'll revise and refine based on your feedback, to perfect the design. Collaboration is key -- the best final products will come when we work as a team. And I want you to be thrilled with the final product!
3. Implement + Grow
After finalizing the design, we bring things to fruition. Depending on your project, this may involve designing accompanying collateral pieces, launching a Squarespace website, coordinating with printers for your print pieces, etc. The goal is depth and consistency -- your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented.
"Allison is bright, friendly, and well-versed in branding and communications and is therefore able to capture the true essence of the organizations with whom she works. Her work is clean, cheerful, detailed, and professional - the attention to detail with which Allison is able to execute assets makes the process a true joy. Personally, I’m very happy to have met her. We connect well as partners in our business exchanges, but also well personally. And that, as we all know, makes life and work come together in the best possible way."
Andrew Scott Leshovsky, MARKETING CONSULTANT
Frequently Asked Questions
Q1. I'VE NEVER WORKED WITH A GRAPHIC DESIGNER. HOW DOES THIS WORK?
Don't worry one bit! Before we start our project, I will walk you through the entire process to ensure you feel comfortable and confident moving forward. Many of your more detailed questions may be answered within these FAQs and also above on this services page. If you have any additional questions, don't hesitate to get in touch.
And once we kick off our collaboration, I will be here for guidance every step of the way. Not sure if you're ready to invest in a professional designer? Read this blog post about this very topic!
Q2. HOW DO I KNOW IF WE'RE A GOOD FIT?
This is a wonderful and oh-so-important question. I love working with many different small business owners and my process is adaptable to various industries. I also understand that my soft, clean aesthetic (with a slight feminine flair!) isn't a perfect fit with everyone. That's why I ask anyone who's interested in working with me to browse through my portfolio to ensure your vision and my style is a good match.
I also highly recommend you review the info above, to be sure my philosophy resonates with you and you understand my creative process. If you're not interested in doing any client homework, working on a timeline and collaborating with a designer, then we may not be a good fit.
Oh! I also wrote a journal entry about this very topic of finding a graphic designer who is a right fit for you. Check it out -- I hope it's helpful!
Q3. HOW DOES PAYMENT WORK?
For most design services, I require a 50% non-refundable downpayment up front upon beginning the project. This secures your project in my schedule. The remaining 50% will be due upon completion of the project, or before final delivery of files if we are working on your new visual brand. Visual Branding Packages have specific payment terms -- please view my Packages + Pricing Guide to learn more.
Q4. WILL YOU ASSIST WITH THE PRINTING PROCESS?
Yes! I'm happy to help with the printing process to help ensure the final product is exactly how we imagined it. I have a handful of fantastic printers I can recommend to you, ranging in price and services. If you have a go-to printer you’d like to use for your project, I’d love to work with them as well.
If you'd rather handle the printing process on your own or if you're DIYing some print pieces, be sure to read this blog post!
Q5. HOW MANY REVISIONS DO I GET?
Branding Packages have set revisions included. For individual print pieces, we'll agree upon a number of revisions for your project and I'll incorporate that into your design cost estimate. To help us keep focus and be efficient, I generally suggest 2-3 revisions total. Additional revisions beyond what is agreed upon will be billed at my hourly rate.
Q6. WHAT CAN I EXPECT FOR A TURNAROUND TIME?
After discussing your needs, wants and ideas, I’ll have a better understanding of the scope of your project and the time involved. From there, we’ll put together a reasonable timeline that works well for both of us and aligns to your deadlines as best as possible. View my Packages + Pricing Guide to see estimated timelines for branding projects, starting from our Project Kick-off Date (not the date you book).
Q7. WHEN CAN WE GET STARTED?
Contact me to find out! I'll always try to help you meet your personal and/or marketing deadlines. However, when we can start the design process all depends on the nature of your project and how far out my project schedule is currently booked. The sooner you can get in touch, the better!
Q8. WHY NOT JUST A LOGO?
Although your logo is an undeniably important staple to your visual identity, your visual brand needs and deserves more. Your brand has depth, just like your personality has depth, so your visual identity should be versatile and give you a consistent library of design elements that will keep things interesting and fresh for both you and your audience. That's why my design packages include not only a striking and memorable logo, but also logo variations, submarks, watermarks, patterns and textures, and more. Learn more about why "just a logo" just isn't enough.
Q9. SHOULD I INVEST IN PROFESSIONAL PHOTOGRAPHY FOR MY PROJECT?
Short answer: Yes! Using professional photography can make a huge difference in your marketing and help bring you to the next level. I'd love to put you in touch with a few wonderful local photographers (if you're in the Twin Cities area) if you’d like to have your own photos taken, or I can share some great stock imagery resources if you'd like to purchase images for your marketing use. Hint: Always look at a photographer's portfolio before hiring them, to be sure their style will jive with yours!
Q10. I SEE YOU DESIGN WEBSITES IN SQUARESPACE. DO YOU DESIGN ON ANY OTHER PLATFORMS?
At this time, I only offer Squarespace site designs. I find this platform fits the needs of most of my clients and allows me to keep design costs down for the small businesses I love to work with. Read more about Squarespace and why it's my platform of choice.
That being said, I understand Squarespace isn't the right fit for everyone. Some clients work with me on their visual identity and then take their branding files to a web designer/developer who creates a fully custom site for them with special functionality, etc. If that sounds fantastic to you, I'm happy to direct you to a few talented web designers/developers who could create the (fully custom) website of your dreams!