Harrison Dental Studio
INDUSTRY: Dental
SERVICES: Branding, Stationery, Conference Booth Signage + Design, New Client Folders, Brochure, Postcard Mailers, Product Boxes, Website Styling
BRAND TONE
Established, Quality, Natural, Innovative, Approachable, Relationship-Driven
ABOUT THE CLIENT
Harrison Dental Studio is a family-owned dental lab in Minnesota that’s been fabricating high-quality prosthetics since 1969. Known for combining cutting-edge technology with a personal, relationship-driven approach, HDS wanted to modernize their brand to better reflect the quality, precision, and care they’re known for… without losing the trust and familiarity built over decades.
HDS’s rebrand honors their longevity and expertise while refreshing their look with a modern color palette, refined typography, and a memorable new symbol. The result is a visual identity that feels professional yet approachable, reflecting their family-owned roots and commitment to accuracy, consistency, and partnership as they continue to grow.
Photos courtesy of Harrison Dental Studio
INSPO BEHIND THE DESIGN
We preserved the connected HDS monogram from the previous logo to honor the lab’s legacy and their emphasis on connection and partnership with clients.
With refreshed, modern letterforms make the brand current and innovative while still carrying the trust and familiarity their clients know and value.
INSPO BEHIND THE DESIGN
The tooth symbol brings together the technical and human sides of HDS’s work. It reflects precision and advanced technology (inspired by their 3D printing capabilities), while the softer, organic curves of the tooth speak to the craftsmanship and care they put into every restoration.
The modern palette of cool teals and warm neutrals reinforces that harmony, combining a sense of trust and professionalism with warmth and approachability.
KIND WORDS FROM THE CLIENT
