ABOUT THE PROJECT

Moodbox Games (an imprint of Asmodee North America) is a publisher of mass-market party games dedicated to creating engaging, fun experiences that bring joy, laughter, and connection. With a focus on mood-boosting games that are intuitive, inclusive, and stylish with relatable content, Moodbox ensures that people of all backgrounds and interests can come together to share memorable moments and lasting smiles. Moodbox Games are moods in a box! They have a place in every home and continually foster connectivity and relationship-building, creating space for more uplifting moments in everyday life.

The Moodbox team came to me with a vision of a modern, vibrant, playful visual brand identity that supports its long-term goal of becoming the favorite publisher of social and party games. Our objective was to create a cohesive yet adaptable brand system that unifies diverse product titles with an uplifting energy and focus on connection, while still allowing each game’s unique personality to shine. This new brand has set the stage for Moodbox’s launch and growth, helping them to attract game designers and build a lasting reputation with consumers and retailers alike.

First photo below courtesy of Moodbox Games.