attavita
Logo + Visual Identity
Business Card
Notecard
Postcard Announcement
About the client
Attavita is a consulting firm in the Twin Cities, "born from a passion for helping lawyers and legal employers find their way." They guide lawyers seeking a job change (whether that's within a traditional law firm or into a more untraditional law career) and provides legal employers with strategies + tools to recruit, develop, and advance their legal talent.
About the BRAND
Attavita means "compass" in Icelandic. The founder, Gina, was inspired to form her company while hiking in Iceland. I've never been (yet!), but she describes it as a land of glaciers and volcanoes whose unique terrain is unlike any other on earth… much like the world of law careers. There are a lot of directions you can go and Gina helps by being someone who speaks the language of lawyers and legal employers to guide you.
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Her vision was to incorporate this life-changing travel experience into her visual brand and create a subliminally Scandinavian-inspired look that feels modern, boutique, and professional, while also creating a sense of comfort and warmth that ties back to her personalized approach. It also needed to resonate with both her one-on-one clients AND corporate entities. I love how we achieved this blend using a combo of cool and warm colors, clean + modern typography, and nordic imagery. The logo symbol is a play on an Icelandic symbol that represents the word "guide" or "compass," tying directly to the Attavita name and how they serve their clients. I’m super proud of this collaboration and this brand's strength and polish.
