AUSTIN FOWLER
Logo + Visual Identity
Print Materials
Minimalistic, sophisticated, and a beautiful blend of modern and classic. This was our goal with Austin | Fowler’s refresh. The Minneapolis-based company makes chic purses, backpacks, diaper bags, and wallets that help simplify busy women’s lives. They never want their customers to compromise style for organization… they believe that when a woman feels organized and polished, she is more confident and ready to conquer the day.
Although A | F didn't want to completely reinvent their previous visual identity, they were craving more polish, a refreshing and uplifted feel and cohesiveness across their brand — all things that were missing. We accomplished this with not only a beautifully timeless logo, but also added depth to their brand with a watermark, submark, and a new distinct (and fun!) color palette that includes a primary palette -and- a secondary palette for use during seasonal promotions. The navy feels classic and sophisticated, and I love how we paired it with a youthful aqua and pink… perfect to attract their trendy female audience. During the creative process, we also determined that they would start using brighter photography that aligns with their positive, fresh, uplifting brand and how they want to make their customers feel.
Sometimes, it's the small things that make a big difference. I’m so happy I had the opportunity to help Austin | Fowler take their visual identity to the next level.
