Baubles & Bribes designs unique, contemporary, thoughtful, personalized gift baskets for busy women who love to find that perfect something for the special people in their lives.

This is a new venture for Nicole, the heart behind the company but she knew she wanted clean and timeless brand styling with a lovely simplicity that her target customer will relate to. Trendy but not overly stylized, professional but not stuffy, and modern and fun for certain. Versatility was important as well, so the brand can easily grow along with Baubles & Bribes as they move from selling locally in Pennsylvania to expanding their reach online.

The final brand styling finds a perfect balance of lighthearted and grounded. The slab serif typeface feels fun and approachable, and the ampersand offers a recurring delicate and thoughtful touch. I love how the graphic patterns (which remind me of super fun wrapping paper, reinforcing the focus of thoughtful gifting behind Baubles & Bribes!), illustrative details, and clean lines together create a modern look with a feminine flair. The color palette further unifies everything and creates a soft energy infused with connection and timelessness.