THE BPR EXPERIENCE
Logo + Visual Identity
Business Cards
Occasion Notecards
Stickers
Social Media Graphics
Gift Tags + Labels
Presentation Folder
For Sale Realty Flyer
About the client
The BPR experience is a Minnesota-based realty team who is all about service, generosity, and relationships. They’re shaking things up in the realty world, giving a one-of-a-kind curated experience to every client… because they deserve it! Purchasing a home is one of the biggest and most exciting decisions a person can make. The BPR team is here to make the process as simple as possible. They are here to educate and guide. They’re here with one goal in mind: helping their clients find the perfect home. Founder and lead realtor Beth Petersen Randall is passionate about making others feel seen, creating genuine human connections, and seeing the potential in everything and everyone. She inspires everyone in her path and has built a team of agents who make the same impact! The BPR Experience is Real Estate, Only Better.
About the brand
Our goal was to create a refined visual brand with a boutique feel that helps BPR stand apart in their crowded industry. It wasn’t just about their logo (it never is, of course!)… it was about developing a cohesive visual experience that would be memorable across all platforms and throughout every point in the client journey.
The BPR Experience’s brand has a creative feminine vibe with a relaxed polish that suits them perfectly — it’s elegant yet welcoming and reflects the team’s warm and generous spirit. The monogram lettering is modern + stylish, with a creative flair — the unique arrangement of the letters was inspired by building relationships and the putting the puzzle pieces together to find the perfect home for a client! The color palette conveys a positive energy while remaining approachable at the same time, and the use of arches was inspired by the team’s focus on gratitude, generosity, and making their clients feel safe, seen, and at home. The styling carries through into their marketing collateral, communications pieces, signage, gifts, and beyond to ensure very client touch point is on-brand + polished… an effective way to make a first and lasting impression, not to mention an impactful (and fun!) way to love on their clients!
Learn more about The BPR Experience on their website.
Photography by Kristi Clinton
