Clay Daisies
Logo + Visual Identity
Business Cards
Letterhead
Custom Brochure Design
About the client
Clay Daisies Tile Co. offers fully handmade products for designers, architects, and showrooms nationwide. Owner + tile maker Kim Harper is connected to every part of the creative process and every step is touched by hand -- no machines involved. From her beautiful collections to her custom designed patterns and styles that are truly one of a kind, Kim’s creations are sustainably crafted and designed to stand the test of time both aesthetically and structurally.
When you work with Clay Daisies, you get Kim...her artistry, creativity, and knowledge of the design industry. She’s committed to giving her clients a professional and personalized experience while maintaining her hands-on approach and crafting custom tile that you can’t find anywhere else. Hand rolled. Hand cut. Hand Glazed. Every step of the way.
About the brand
We set out to create a high-end visual identity that had an artistic-with-an-editorial-feel and reflects Kim’s approach, experience, the quality of her work. From the beginning, we wanted the brand to have a lovely blend of professional, elegant, and creative, and look like it’s right out of a magazine. I love how that vision came to life!
Kim came to me with the raspberry and pink colors in mind — we really leaned into those tones that feel luxurious and warm. The strong angles of the letters paired with the connected and overlapping letters speak to her emphasis on creating truly handcrafted and customized products for her clients. Kim’s creativity and smooth client process is what inspired the monogram, especially the tail of the C, and the subtle handwritten element adds a personal touch. The subtle transparent effects and gradients add depth and intrigue, while still remaining timeless.
