Compassionate Decluttering
INDUSTRY: Life Coaching, Home Services
SERVICES: Branding, Squarespace Website Design + Copywriting, Lead Magnet Designs, Social Graphic Templates, Stationery, Presentation Slides
BRAND TONE
Classic, Personal, Joyful, Alive, Natural, Refined, Calm + Confident
ABOUT THE PROJECT
Compassionate Decluttering™ is a mindset-first decluttering coaching brand that supports midlife women in realigning their homes, habits, and inner lives through deep listening, accountability, and loving encouragement. By linking arms with women in a supportive partnership that helps them stand up and step into responsibility for their lives, this work creates lasting change. Because when the inner home becomes clear, joyful, and aligned, every other part of life begins to flow with greater ease.
Michelle was ready to build a strong, values-aligned foundation as she entered a new season of intentional growth — streamlining her services, launching her signature ALIGN Method, growing her client base and online presence, and expanding her impact through professional organizer partnerships around the country, all under a new business name. The final brand and website bring together a classic and approachable aesthetic and messaging that pulls in the right women who are ready for this deeply personal work. The brand experience is joyful, inspired, alive yet clean and simple. Like opening a virtual door and welcoming women in with a warmth and flair that says, “there is something exciting happening here.”
Website Strategy + Copywriting by Kayla Hollatz
Branding Photos + Marketing Strategy by Kristi Clinton
KIND WORDS FROM THE CLIENT
“I have more traffic to my site than ever, my email list is growing, I’m getting speaking gigs, and the right leads are scheduling calls with me. Every single day my brand and website are working for me and with me. I’m completely overjoyed!”
INSPO BEHIND THE DESIGN
The logo lettering offers depth and movement, and speaks to the decluttering process as well as a connective and compassionate client experience. The monogram’s converging circular shapes further convey this, while the hummingbird represents “ease in motion.”
INSPO BEHIND THE DESIGN
The ALIGN Method sub-brand captures the idea of opening the door to a new way of living — a sense of movement, possibility, and forward momentum, carried through the open window, hummingbird, and colorful gradient.
