FANTASIA SHOWROOM
Logo + Visual Identity
Web Icons
Stationery
Social Media Graphics
Squarespace Website
About the client
Fantasia Showroom is a Minneapolis-based boutique tile and plumbing showroom specializing in handmade, high end products. They are a *partner* in the design process, helping interior designers and architects make material selections that best align with their design, budget, and project requirements. With in-depth knowledge of their luxury products, they make what can be an overwhelming venture feel easy, enjoyable, and memorable... and all inside their beautiful showroom in the IMS Center.
About the brand
After over 30 years in business and now under new ownership, Fantasia was craving a new visual identity that sets themselves apart, better communicates their values + expertise, and supports them as a destination for the Twin Cities design community. It was time for their brand to come into alignment with their goals and position in the market.
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I love so many things about this gorgeous brand. The typography (those a's... I mean, come on!) and how it reflects the comfortable elegance we were after. We infused their taste and their customers' love of art, couture design, history, and incorporating high end elements into their home that are timeless and go beyond trends. The arch motif, representing a structure that's both strong + smooth and connects to much of what their brand and products are about: storytelling, serving their customers, design, and helping create beautiful spaces + homes.
Visit their beautiful online home here.
Photos courtesy of Fantasia Showroom
