Ira Briones

Logo + Visual Identity
Social Media Imagery
Lead Magnet Template
Coaching Client Templates

About the client

Ira is a business energy coach that helps historically marginalized entrepreneurs access their inherent power and transcend conditioned limits so they can create and maintain success that ripples out into the rest of their lives and their communities. Ira believes that together, they can be part of a compassion- and abundance-based path to creating more justice and equity in the world. After a successful first year in business, Ira was ready for a full new brand identity that felt aligned with their mission and values, and authentically captured who and what they have grown into in their business.

About the brand

We set out to create a visual identity that has a beautiful blend of minimal, grounded, and holistic, with a creative edge. A brand that felt equal parts compassionate and powerful, reflective and strong, clean and artistic. So much magic happened during this collaboration and Ira’s visual identity is infused with so much meaning! The use of the gradient was inspired by Ira's love of sunsets and their spiritual, energetic approach to coaching. It feels powerful and adds lovely dimension when used as a background and photo filter, and when used within the logos, the letters seem to come alive and convey a sense of creativity, spirituality, and reflection. The circular brand mark was inspired by Ira's sound work as well as the evolution their clients experience throughout their time together. And last but not least, the patterns were inspired by Filipino barongs, which adds a cultural significance for Ira and even more personal meaning to their brand... not to mention the cool texture it adds to graphics.

Branding photography by Mengwen Cao.