Lacey Jones

Logo + Visual Identity
Facebook Profile Graphics
Instagram Graphic Templates
Course Workbook Template
Custom Branded Icons

About the client

Lacey Jones helps mothers confidently walk beside their children as they navigate life and find peace in their motherhood journey. Using her results-driven model, Lacey provides her clients with valuable tools as they develop into confident mothers who are able to lead, teach and guide their children without doubting their choices, goals, weaknesses, and strengths. As a mom of 5 teenage boys (!!), Lacey is in the trenches too and provides real, drama-free, and level-headed coaching that empowers her clients to proactively build a way of life for their family, leaving behind self-judgment, guilt, and expectation of perfection. Amidst feelings of fear and uncertainty, she is a safe space and a voice of clarity.

About the brand

Lacey wanted to launch her coaching business with her best foot forward and develop a professional visual brand that reflects her creativity, warmth, and personal client experience. Empowered, confident, approachable, with a touch of playfulness... I adore how Lacey’s brand came together!

The beautiful color palette matches Lacey’s fun and engaging personality. We used a clean and modern font that has subtle character to the letters, paired with arches that speak to Lacey’s welcoming coaching environment and how she supports her clients. The monogram becomes a dynamic recurring symbol that Lacey is known for — the double line representing the journey of motherhood that Lacey and her clients are on side-by-side (both in their coaching relationship and as fellow mothers). The unique leaf shape brand mark and its colorful rainbow arrangement (see her Facebook cover graphic below!) helps with further brand recognition and adds lovely movement to graphics and marketing materials. We also worked together on developing custom icons, designed to represent the different steps in Lacey’s coaching model (circumstance, thought, feeling, action, result) and to be used to accompany copy on her website and social media graphics.