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SELF-ALCHEMIST

Logo + Visual Identity
Stationery
Social Media Launch Imagery
Squarespace Website


 
 

About the client

“Alchemy is defined as a seemingly magical process of transformation, creation, or combination; discovery of a means of indefinitely prolonging life. Self-Alchemy is the application of this magical process to the lives of women.” 

Self-Alchemist is a collection of planners designed specifically for women who want to deliberately curate their days -and- feel inspired to make changes in their overall well-being. They empower women to prioritize their wellness, discover their balance, and cultivate their growth through not only their daily planner, but also exercises, worksheets, and guidance in incorporating small, daily, healthy rituals that result in big, life-changing outcomes.

About the brand

What a lovely collaboration this was! Lauren and I set out to create a brand with comfortable elegance, something that gives off a calming, harmonious, and encouraging vibe that attracts women who are craving that self-care time yet want to be met where they’re at. Clean lines and typography paired with the hand drawn elements give the brand a modern and minimalist yet approachable and personable feel. The color palette feels warm and inviting with just a touch of femininity. And the illustration… oh, the illustration. I love how it uniquely blends the ideas of organic growth and intentional experimentation.

Learn more about Self-Alchemist and their beautiful planners on their website.

 
Self-Alchemist Branding | Wellness Planner for Women | Minimalist, Hand Drawn, sketch logo