The List
INDUSTRY: Home Improvement, Painting and Creative Installations
SERVICES: Branding, Social Graphic Templates, Business Cards, Retractable Banner, Squarespace Website Design + Copywriting
BRAND TONE
Curated, Playful, A Lil' Vintage, Established, Harmony, Approachable, A Touch of Whimsy + Weird
ABOUT THE PROJECT
The List is a full-service painting and creative installation company that partners with homeowners and realtors to transform spaces into well-designed, functional environments that capture their vision and the personal style of those who live or work in them. By empowering people to see their surroundings in a new light and embrace change, The List helps create aligned, grounding spaces that become a source of calm and connection that flows into the outside world.
Sisters and co-owners Allie and Leah were ready for a complete brand makeover as they were merging The List with their dad’s successful painting business, officially expanding their services, and growing their team. Our goal was to create a colorful, eclectic, and approachable yet polished visual identity that helps them stand out in the market and helps The List establish a reputation of both creativity and expertise. The final brand does just that, and is making The List become recognizable not only for their high quality work and professionalism, but also for their collaborative spirit, fun personalities, and passion for creating beautiful curated spaces where their clients feel truly at home.
INSPO BEHIND THE DESIGN
The logo lettering is a blend of classic, modern, and a bit of whimsy + weird, while still evoking confidence and an established look. The secondary font brings more quirky, whimsy details while also feeling approachable and creative, and contrasts nicely against the bold logo lettering.
INSPO BEHIND THE DESIGN
The paint roller and oval frame add a hand drawn, subtle vintage touch and, along with the paint strokes are and more literal representation of The List’s expertise. The various submarks, patterns, and limewash texture add even more depth and variety, amplifying The List brand’s dynamic personality and creating a “collected over time” vibe.
KIND WORDS
