PYC Awnings
INDUSTRY: Home Improvement, Outdoor Living, Custom Manufacturing
SERVICES: Branding, Letterhead, Business Card, Packaging Insert, Social Media Templates
BRAND TONE
Comfortable, Quality, Friendly, Established, Precise, Creative
ABOUT THE CLIENT
PYC Awnings has spent more than three decades transforming outdoor spaces into inviting extensions of home. Based in Saint Michaels, Maryland and serving clients nationwide, they’re known for custom-designed awnings and enclosures that combine craftsmanship, premium materials, and thoughtful design to make outdoor living feel effortless and enjoyable year-round. With a commitment to personalization, a seamless process, and supportive customer service, PYC builds lasting relationships just as carefully as they create their products… which are all made in the USA!
The company is continuing to grow and it was time for their brand and marketing to be better aligned with their high quality products, services, and high touch customer experience. The new visual brand was designed to create a more recognizable presence for PYC, highlighting their expertise, timeless values, and dedication to creativity, comfort, and quality. The goal is for every touchpoint to inspire trust, ease, and confidence, ensuring PYC’s legacy of excellence continues for generations to come.
Photos courtesy of PYC Awnings
INSPO BEHIND THE DESIGN
The brand blends structured typography, soft curves, and a warm coastal-inspired palette to create a subtle nautical feel. A minimalist logo, use of arches, tailored patterns, and inviting colors work together to convey craftsmanship, comfort, and the ease of working with PYC and their products.
INSPO BEHIND THE DESIGN
The sun symbol draws from multiple inspirations: a sun on the horizon, a captain’s wheel (a nod to PYC’s roots in premium yacht canvas craftsmanship), and sun protection. Its balanced arch and clean lines create a welcoming, modern mark that honors their legacy while moving the brand forward.
KIND WORDS
