RAVE Sports
INDUSTRY: Recreational Goods, Water Sports
SERVICES: Branding, Social Media Templates, Product Catalog Template, Website Styling
BRAND TONE
Happy, Bold, Creative, Quality, Cool + Casual, Innovative, Family-Friendly
ABOUT THE CLIENT
RAVE Sports is a designer, manufacturer, and provider of water recreation products that promote escaping the daily grind and connecting with others and nature while creating fun and lasting memories. RAVE is recognized as the originator of the inflatable water trampoline (you may have seen their blue and yellow trampolines) and is a leader in products such as boat towable tubes, stand-up paddle boards, wakeboards, water skis, and water park equipment. They serve consumers and businesses alike, providing products for water parks, camps, and resorts.
As RAVE was going through some major growth and continuing to expand their product line, it became evident that they needed more consistency and appeal across the board in order to successfully scale the brand. To quote their inquiry, “We need one logo, one brand, one voice across all our markets.” Our goal was to breathe new life and more personality into their brand and expand their visual brand identity system, to help their marketing and product design team create an engaging, memorable, and cohesive branding experience for their customers that really sells the lake lifestyle, not just a recreation product.
Photos courtesy of RAVE Sports
INSPO BEHIND THE DESIGN
RAVE’s brand refresh honors their roots while looking to the future. We updated the original sporty lettering with a creative spin—connecting the A and V and introducing a gentle wave to reflect the freshwater lifestyle.
This wave motif extends through the full logo suite and R symbol creating an intentional, consistent, and versatile system for both marketing and product design.
INSPO BEHIND THE DESIGN
A warm, colorful palette and custom brand patterns bring personality and balance to the bold lettering. These playful elements create a happy, family-friendly vibe that reflects RAVE’s values and resonate with their customers—adding cohesion across touch points like packaging, print, merch, and digital materials, while softening their previously sport-heavy image.
KIND WORDS FROM THE CLIENT
“Our new brand style has elevated our brand as a whole, so that we are in a stronger position in the marketplace. We are taking market share from our competitors and growing our business, and our new visual brand identity has played a large role in that growth.
Before working with Allison, we were like an awkward teenager going through a growth spurt. We didn’t know where we fit in, where to focus, or what we wanted to look like. Now, we are grown up!”
