I've worked with GrassRoots Cooperative & Cafe on their marketing communications design for over two years now. So naturally (pun intended!), it was extra special to work on their branding and logo redesign. Their recent growth has been wonderful to see and they were ready for a new, fresh look to go with it.
GrassRoots had a clear vision from the very beginning and I connected to it right away. They wanted their new brand to have a country farm feel that was relaxed and simple, yet professional. This concept fit perfectly with the organization's dedication to creating a community passionate about sustainability, education and healthy living.
I'm thrilled with how the final branding turned out. The typography in the logo makes a strong statement, yet the "sketchy" fill in the letters and the leaf design elements add a friendly flavor. The color palette is a great balance of earthy and full-of-energy, which fits the nature of their business and their welcoming atmosphere. And the patterns and textures add depth to the brand - I love how we incorporated them into their business materials, highlighting GrassRoots' tagline: Good for You. Good for the Community. Good for the Earth.
One of my favorite elements in GrassRoots' new brand is their sub mark. Like their business materials, I love how it incorporates their tagline. It also makes for a great watermark or a special GrassRoots "stamp" on marketing materials. And, I think it's just so cute!
I can't wait to see GrassRoots' new brand come to life within their store, cafe, signage and beyond. And I look forward to playing with the possibilities myself as I continue to work on their marketing materials!