Brands Create Fans: Why branding is more important than ever
It's no surprise that most industries are highly saturated nowadays, especially in the way that they show up online. With so many voices vying for attention, standing out has become more challenging than ever. Brands, now more than ever, have to find unique ways to set themselves apart.
This is where effective branding that creates loyal FANS, not just customers, comes into play. In this blog, we'll be discussing why and how branding creates fans, and why strong brand identities have never been more important to invest in!
How Brands Resonate & Create Fans
Branding is not just a marketing strategy. It's a language. It's about illustrating your values, mission, personality, and lifestyle. Effective branding tells your audience, "This is why you should choose me."
This is how brands create fans. They provide a visual, tangible, and resonating method of communication that strikes a chord with the target audience. It's about speaking their language, resonating with their desires and values, and ensuring they become not just customers but loyal advocates. The strength of branding lies in its ability to resonate and filter through your audience, to ensure you're reaching and engaging those who truly align with what you represent.
When done right, branding offers a clear message to your dream audience, ensuring they feel a personal connection. That personal connection, if strong enough, turns mere followers into fans, and fans into buyers!
The Rise of Brand Tribes
Have you noticed our culture is obsessed with creating cult-like followings with brands?
It's not just about what you can offer anymore. Modernity and technology have ensured that almost every offer comes decked out with all the bells and whistles. Now, the differentiation lies elsewhere. The buyer's decision has shifted from pure product offerings to the tribe, the lifestyle, and, most importantly, the brand essence.
While you always want to offer a top-tier service or product, investing in a visual brand design that builds a TRIBE around what you stand for and the problems you solve can increase sales and brand recognition, and help you scale your business!
Creating Memorable Brands
Branding doesn't just make you recognizable; it makes you memorable.
Effective branding creates a know-like-trust factor with its dream audience THROUGH showing the dream audience what they're about on a deep level. This know-like-trust factor, when repeated, creates fans that can't get your brand out of their brain.
When a fan of your brand needs a solution, because of the multiple touchpoints and strong impressions you've made, they will immediately recall your brand. They might even say, "Oh, I know just the right gal/guy!"
Ready for a Fan-Generating Brand?
The bottom line- strong brand identities have never been more important. But how do you get there?
Introducing
THE SIGNATURE BRANDING PACKAGE
My Signature Branding Package is a one-on-one branding experience that’s perfect for mission-driven businesses that are ready to invest in a completely new visual identity that speaks to them and their audience in a meaningful way and shines a light on their values.
When we work together, you'll walk away with empowered feelings of clarity, confidence, and excitement about sharing your beautiful business and brand with the world.
Your brand will feel more like you than ever before, and you'll be able to attract the RIGHT audience that will transform from mere customers to raving fans!
Here's how it works:
STEP ONE
Discover + Inspire
We start by digging into your brand foundation! I’ll ask you to complete my Branding Workbook before we begin, which includes questions and exercises that helps you get clear on your mission and purpose, values, audience, your place within your market, and your brand’s personality. This will help ensure we’re creating from a place of strategy, meaning, and alignment. Then we’ll hop on a Brand Clarity Call to kick things off, talk about this (fun!) client homework, and discuss your big picture goals and vision.
Shortly thereafter, I’ll send you a short creative brief summarizing where we’re headed, including an inspiration board that represents our visual direction.
Step 2
Design + Develop
With a focused visual direction and lots of excitement and energy, we start designing! I’ll sketch, explore, design, and send you a presentation of two original logo + brand styling concepts to choose from, including secondary marks, patterns, textures, and other design elements that will add depth to your visual styling. After a route is chosen, we’ll refine if needed and then I’ll perfect and polish everything up (think letter spacing, balance, and all that good stuff) before finalizing.
The final result will be a thoughtful and cohesive visual identity that authentically speak to who you are and connect with your audience. You’ll also receive a Brand Guidelines Document to help you and your team maintain consistency as you move forward and implement your new visual brand across your marketing platforms.
STEP THREE:
Implement + Grow
After finalizing your brand styling, we continue to bring things to fruition and work together to design your three selected marketing collateral pieces to perfectly suit your needs. Think business cards, stationery, social media graphics and templates, stickers, flyers, or postcards… completely customized to you and your brand. I’ll even help coordinate submitting any print orders, if needed!
The goal is cohesiveness and consistency — your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented at every client/customer touch point to create those loyal fans!
The Final Product + File Delivery
After we wrap up your brand and your custom marketing materials, I will package up all your branding files, Brand Guidelines Doc, and marketing pieces, and send it to you in a convenient link to download them.