The Abundance Group

Logo + Visual Branding, Print Materials, Social Media Imagery, Squarespace Website Design

The Abundance Group (TAG) is a new membership-based platform that helps entrepreneurs navigate all the components to running their small business... all while saving them money. Instant member discounts on tools and resources, expert advice and training, access to a TAG-certified service providers and vendor resource list,  a member business concierge service, local workshops and events... the list of TAG's offerings goes on. I'm honored to have designed their visual brand!

Father and daughter team Ashley and Dale are the brains behind this new company and came to me looking for a sophisticated, minimal and timeless design. Together, we developed a beautiful brand that was just that. The brand has a balance of architectural and structured elements (reflecting the collective knowledge and experience that will help members save time and money -- the "down to business" stuff) -and- soft, natural touches (reflectingTAG's dedication to helping small business owners build the business of their dreams -- the more emotional side of what they do).

These ideas are conveyed with the strong serif font used throughout evoking experience and trustworthiness, the use of circles that feel more organic and soft, and the beautiful color palette that feels strong and professional, yet still approachable and warm. The geometric patterns serve as beautiful backgrounds and give the brand dimension and a subtle texture. The (purchased) set of icons are minimal and lovely, and give Ashley and Dale flexibility with visuals and promoting new offerings as their business grows. The tagline marks become a recurring element that helps them communicate what's at the heart of TAG.

TAG's letterhead and business cards use these elements to create beautifully styled, intentional, and personable communications. Ashley and Dale purchased a set of stock photos for their website and social media, to remain consistent across the board. They're cozy and feel relatable, as though they were taken in your living room and work beautifully with the brand styling.

We worked together on their Squarespace website design, which will be their main marketing tool and will lead people to their membership site. Stay tuned for their full launch soon! 

INTERESTED IN COLLABORATING ON YOUR NEW VISUAL BRAND?

Business Cards + Letterhead

Social Media Imagery