THRIVE LIFE COACHING
Logo & Visual Identity, plus print materials and Squarespace website
THE PROJECT
"Discover, Embrace, Grow, Thrive." Karen Johnson's forward-focused, relational, authentic Life Coaching is about progress and getting her clients from where they are to where they want to be. So, when we set out to create a logo and visual brand design for Thrive, portraying a sense of process and progress was at the front of our minds. In Karen's words, it was important for us to "communicate the potential for deep, significant growth."
Thrive's final logo and brand styling has so much life to it. The color palette alone has beautiful depth with the gradient of purples, while the green and tangerine colors bring springy energy. The elegance to the deep purple, Roman-esque letters in "Thrive" is contrasted with the liveliness of the green "V" - these letterforms show both a sense of stability and growth. The submark and patterns bring in a fun, friendly personality, which represents Karen well. Lastly, the use of the purple/tangerine gradient was something Karen and I really wanted to incorporate in some fashion, as it portrays that deep sense of growth so well. As a background and within the line elements, I think it is a final touch that wraps everything together perfectly.